With around 180 employees, Nobles has deep expertise in a range of fields, including; procurement & supply chain management; bid estimating & tender management; project & contract management; health, safety, environmental & quality management; specialist lifting engineering & electronics; technical services, including equipment inspection, testing and maintenance; manufacturing & assembly; distribution & logistics; customer service; information systems; and sales & marketing.

Guy Roberts

Managing Director

Appointed as Managing Director of Nobles in April 2016, Guy is a dedicated and enthusiastic business leader. With significant experience in management positions within the manufacturing, mining and metals industries, Guy is responsible for ensuring Nobles maintains, and develops its position as Australia’s most trusted lifting and rigging specialist. Guy has held a variety of chief executive roles in listed public and private companies and has served on the boards of numerous industry associations and not for profit organisations. He is qualified with a Bachelor of Law and a Graduate Diploma in Legal Practice.


Adam Rogers

Chief Financial Officer & Company Secretary

With decades of experience working for industrial and manufacturing companies, Chief Financial Officer Adam Rogers joined Nobles in 2013 to lead the finance and information systems departments, as well as holding Company Secretary duties. Adam has a high level of financial and commercial acumen and a good understating of business technology, and holds a Bachelor of Commerce, is a Chartered Accountant and a Chartered Company Secretary.


Todd Nelson

General Manager, Products

Todd joined Nobles in 2016 to lead the Engineering department, bringing broad commercial engineering experience in manufacturing, plant maintenance, asset management, product development & commissioning across a range of sectors including defence, mining, oil & gas, cement & coal and telecommunications. A promotion to General Manager of Engineering in 2018, Todd had oversight of the entire engineering business unit which includes a team of mechanical engineers and electronics specialists. In 2021, Todd became General Manager of Products, incorporating both the engineering business as well as the product merchandise and manufacturing business.  Todd overseas all aspects of products and engineering including procurement & inventory, warehousing & production operations, category management, marketing and the products business overall financial performance. Todd has a Bachelor’s Degree in Applied Science, with qualifications in Project Management and Competitive Manufacturing.


Alessandra Daley

General Manager, People & HSEQ

Alessandra joined the Nobles team at the beginning of 2020, bringing an energetic and driven attitude. Prior to Nobles, Alessandra spent most of her career working in the maritime industry and believes that strong systems and processes support great businesses and great people. Alessandra is responsible for establishing and leading the company’s people and culture strategy and operational initiatives to attract and retain staff, and to provide an employee-oriented, high-performance culture to deliver business success. Additional to this, Alessandra heads the HSEQ team, maintaining our ISO and NATA systems and accreditations with a strong focus on HSE compliance to legislative requirements. A solution focussed individual with a track record in delivering outcomes to complex people issues, risk management and business systems, Alessandra’s strong employment law passion and compassionate but commercial approach to workplace issues, sees her be a true enabler to the Nobles business.


Geoff May

General Manager, Sales and Customer Service

Geoff leads Nobles’ team of State Sales Managers, Account Managers and Customer Service representatives in his role as General Manager, Sales and Customer Service. With significant experience in sales and retail across the transport, petroleum and FMCG industries, Geoff is responsible for establishing and managing sales processes, meeting with key customers across Australia, providing ongoing sales leadership and coaching to the sales team and coordinating cross functional customer support across Nobles’ various business channels to ensure the delivery of complete solutions to customers. Geoff holds a Certificate of Management.


Rhys Goldsworthy

General Manager, Technical Services

Rhys started his career at Nobles in 2016 as an Operations Manager and became part of the executive team in 2018. Rhys is an experienced General Manager who has run businesses in both the public and private sectors across petroleum, asset management and manufacturing industries. With extensive experience in operations management, commercial sales and contract management, he is uniquely qualified for his current role. Rhys is responsible for the overall financial and non-financial performance of the Technical Services business unit including key customer/contract management, safety leadership, technical and service staff management and service delivery and growth. Rhys has a Bachelor of Engineering in Mechanical Engineering and a Graduate Diploma in Business Administration.