Nobles announces hand-back of ITI VR crane simulator distribution in Australia and New Zealand to ITI USA


Tuesday, 23 April 2019

Today, A. Noble & Son Ltd. (Nobles) announces it has agreed to hand-back its rights to distribute the global leading ITI VR crane simulation system, in Australia and New Zealand, to its owner and developer Industrial Training International (USA).

After 18 months of exclusive market development in the region by Nobles, as of 23 April 2019, ITI will take over direct sales and support of ITI VR crane simulation systems in Australia and New Zealand, including those already sold to Nobles customers.  ITI is adopting a similar direct-to-market model in Australia to the one it now has in place in the UK, in part, to help facilitate the future development of custom-built software simulations for local crane models.

Nobles will continue to have an ongoing working relationship with ITI and refer its customers to this world-class VR crane operator assessment and training platform.  Nobles and ITI are looking forward to continuing to work together focussed on Australian customers for virtual crane operator training and assessment, as well as other training services and products that ITI offers. 

For ongoing Nobles customer and sales enquiries please contact your local Nobles account manager or call 1300 711 599.

About Nobles

Nobles is Australia’s leading specialist provider of lifting & rigging equipment, technical services and engineering design for complete solutions to your heaviest and most complex lifting requirements. With a company history dating back over 100 years Nobles has 13 branches located across all mainland states of Australia and the Northern Territory supplying and servicing geographically dispersed and highly demanding industries including: mining, oil & gas, cranes & construction, shipping & transport, manufacturing, defence, utilities as well as other agricultural & industrial sectors.

About ITI

Industrial Training International is a global leader in training and technical services for users of load handling equipment, and the maker of the ITI VR Simulator, the most widely-used VR training and assessment platform in the crane industry. In business since 1986, ITI provides hands-on instruction in over 75 countries and online at