Friday, 17 April 2020
In October 2019, Nobles announced the launch of their new Grade 100 chain lifting system known as the NOBLE10™. Nobles aim for this new product was to provide customers with the ultimate high value, high quality lifting solution and customers responded.
Along with this announcement, Nobles launched a competition to win a trip for two to the Strongman Classic in London with NOBLE10™ brand ambassador Jordan “Biggie” Steffens, who has competed in previous strongman competitions. All entrants had to do was tell Nobles in 25 words or less how they would use NOBLE10™. Entries came in strong and fast with the suggested uses including real work environments such as using NOBLE10™ on overhead cranes and in materials handling to more humorous suggestions, such as to locking up valuable possessions and lifting our Australian Rugby team to win the 2023 World Cup.
Unfortunately, due to the restrictions issued by the Australian Government and the cancellation of the Strongman Classic, we were unable to offer a trip for two to the UK. Instead, we offered a $4,000 travel voucher that can be used until June 2023.
Last week a panel consisting of Nobles Executive Managers were given the task of deciding who was going to be chosen as the winner. The criteria was simple, they were looking for the most innovative and value creating description of how they would use NOBLE10™. Coming to a unanimous decision, Nobles awarded the prize to Malcolm Bland for his answer ‘I'd use it everywhere, being 25% lighter than grade 8 chain makes the job at least 25% easier "let the chain take the strain"’. Malcolm was surprised and grateful for being chosen and was not disappointed with the change in prize.
Keith Bishop, General Manager Products and Marketing said “The launch of NOBLE10™ was a great success, it was well received by our customers and staff who were excited to promote a product that we believe enough in to put our name on. Competitions are a fun way to generate buzz and get people excited about a new product. The selection panel definitely enjoyed reading all the suggested uses for NOBLE10™.”
Customer adoption of NOBLE10™ had been significantly faster than expected and market demand for this product has been significantly higher than planned. Nobles had to bring forward future orders to meet customer demand. With NOBLE10™ flying off warehouse shelves, Nobles really have “chainged” the game.
Given the success and easy adoption of NOBLE10™, Nobles will be making another announcement shortly regarding expanding the product range. For more information on NOBLE10™, head to www.nobles.com.au/noble10.
For all product enquiries, please contact your local Nobles representative on 1300 711 559. All media enquiries to Keith Bishop, Nobles General Manager Marketing on 08 8169 6667.
About Nobles: Nobles is the leading national specialist supplier of lifting and rigging equipment and services to the Australian mining, resources, industrial, construction, infrastructure, defence and other industries. Nobles been supplying Australian markets since its inception in 1911 and today offers customers complete solutions for lifting, rigging, technical service & engineering design for their most complex and heaviest lifting requirements.