Nobles and Bridon-Bekaert extend Nobles national distributorship for Bridon, WRI Ropes


Wednesday, 2 December 2020

A. Noble & Son Limited (Nobles) and Bridon-Bekaert Ropes Group Australia (Bridon-Bekaert) have extended their long-term national supply and distribution agreement for Nobles to market and sell Bridon and WRI branded wire ropes in Australia.

Nobles has been a proud partner of Bridon-Bekaert since signing up three years ago and in this time Nobles has developed significant growth of Bridon and WRI wire ropes into key markets in Australia. Nobles continues to provide Bridon and WRI high-performance wire ropes to crane, ports, oil & gas, construction, mining and other industrial markets.

Guy Roberts, Nobles Managing Director said, “Nobles has achieved great success in our partnership with Bridon-Bekaert over the past three years. We have worked hard together to develop and win new business, with attending conferences like CICA and IMARC, doing roadshows around Australia promoting BBRG’s full product range and jointly won some very significant new customer contracts. We value our position with Bridon-Bekaert and look forward to strengthening it long into the future.”

Nobles offers the high-performance and proven range of Bridon and WRI products to its customers, including Dyform 34LR/PI, Dyform 8/PI/Bristar, Dyform 8 Max, Dyform 6/PI/Bristar and Dyform DSC8. All of these products are available from Nobles locations in all mainland states of Australia and further details on the range are available in Nobles new 2020 Riggers Handbook and website product catalogue.

Brad Reed, Sales & Marketing Manager, Bridon-Bekaert Australia, said, “We are pleased to continue supporting Nobles as one of our authorised distribution partners. Over the past three years, we have supplied many Bridon-Bekaert high performance Bridon and WRI ropes to Nobles, allowing them to service a wide range of customers across Australia. We look forward to growing these sales further, supported by future joint marketing efforts and ongoing technical training of Nobles key personnel”

For all customer enquiries, please contact your local Nobles technical sales representative or call 1300 711 559 or email All media enquiries to Keith Bishop, Nobles General Manager Products & Marketing on 08 8169 6667.

About Nobles: Nobles is the leading national specialist supplier of lifting and rigging equipment and services to the Australian mining, resources, industrial, construction, infrastructure, defence and other industries – supplying leading organisations in all these sectors today. Nobles has supplied the underground mining and crane markets in Australia since its inception in 1911 and today offers its customers complete solutions for lifting, rigging, technical service & engineering design for their most complex and heaviest lifting requirements.

About Bridon-Bekaert: Bridon-Bekaert Ropes Group is the world’s premier supplier of mission-critical advanced cords and ropes. As a leading innovator, developer and producer of the best performing steel wire & synthetic fibre ropes and advanced cords globally, the Group provides superior value solutions to the oil & gas, mining, crane, elevator and other industrial sectors. Two of the most enduring wire and rope pioneers joined forces in 2016 to make this ambition real. Bridon-Bekaert Ropes Group has a global manufacturing footprint and employs approximately 2,500 people worldwide.