Bridon-Bekaert Distribution Announcement

Friday, 17 November 2017

Today A. Noble & Son Limited (Nobles) and Bridon-Bekaert Ropes Group (BBRG) Australia announce they intend to enter into a long term national supply and distribution agreement to jointly market and sell Bridon and WRI branded wire ropes into the Australian underground mining and crane market.

For Nobles, this agreement will replace the previous arrangement to sell WireCo’s Casar brand of underground mining wire ropes in Australia.  Effective 27 November, Nobles will offer Bridon-Bekaert’s proven range of Bridon and WRI underground mining ropes to its Australian underground mining customers.

Nobles Managing Director, Guy Roberts said, “Nobles is the leading provider of underground mining ropes and associated technical installation, inspection and NDT services in Australia and Bridon-Bekaert is the leading supplier and innovator of underground mining wire ropes globally. So it makes sense that we align our respective businesses to supply and service the growing underground mining market in Australia.

Bridon-Bekaert VP Oceania, Stuart Callender: “Bridon-Bekaert Ropes Group is a global wire rope manufacturer producing both the Bridon and WRI range of high-performance underground mining ropes from its technically advanced global manufacturing facilities. Globally, we are the leading and innovative supplier of underground mining wire ropes with an extensive installed base across North and South America, Africa, Europe & Russia.”  

While Nobles will continue to supply a wide range of wire rope brands, including WireCo’s Casar brand, into the general crane rope market, the Bridon-Bekaert-Nobles agreement also provides for the national distribution of the full range of high-performance industrial and crane ropes to Nobles’ Australian customers.  These customers cover a wide range of market segments including mining & mineral processing, ports, oil & gas, general manufacturing and construction cranes markets. 

Nobles MD Guy Roberts said, “Nobles and Bridon-Bekaert recognise that these are highly demanding markets, so we have jointly agreed a set of key performance indicators supported by comprehensive in-country technical support and significant local stock holdings to service customer requirements as part of our new national supply and distribution agreement.

Stuart Callender also said, “we will continue to support our existing customers directly and are looking forward to growing our high-performance ropes business with Nobles as our distribution partner.”

For all customer enquiries, please contact your local Nobles technical sales representative or Romano Bolzon, Nobles General Manager Sales on 08 9169 6635. All media enquiries to Keith Bishop, Nobles General Manager Marketing on 08 8169 6667.

About Nobles: Nobles ( is the leading national specialist supplier of lifting and rigging equipment and services to the Australian mining, resources, industrial, construction, infrastructure, defence and other industries – supplying leading organisations in all these sectors today.  Nobles has supplied the underground mining and crane markets in Australia since its inception in 1911 and today offers its customers complete solutions for lifting, rigging, technical service & engineering design for their most complex and heaviest lifting requirements. 

About Bridon-Bekaert: Bridon-Bekaert Ropes Group ( is the world’s premier supplier of mission-critical advanced cords and ropes. As a leading innovator, developer and producer of the best performing steel wire & synthetic fibre ropes and advanced cords globally, the Group provides superior value solutions to the oil & gas, mining, crane, elevator and other industrial sectors. Two of the most enduring wire and rope pioneers joined forces in 2016 to make this ambition real. Bridon-Bekaert Ropes Group has a global manufacturing footprint and employs approximately 2,500 people worldwide.