Nobles win LEEA Customer Service Award at the annual LiftEx dinner in the UK


Monday, 25 November 2019

Earlier this month, A. Noble & Son Limited (Nobles) were announced as the winners of the LEEA Customer Service Award for their Industry-First “Customer Promise”, presented at this year’s LiftEx dinner in Milton Keynes, UK.

Each year the Lifting Equipment Engineers Association (LEEA) hosts an industry dinner during the LiftEx conference where they present eight awards of excellence. This year was a not-to-be-missed event as LEEA celebrated its 75th anniversary. Nobles were awarded the Customer Service Award for their “Customer Promise” which is a market-research-based, industry-first, guaranteed set of Customer Service standards.

Nobles core value of Customer Satisfaction is deeply embedded in their culture and forms a key element of their business strategy, manifesting itself externally as their Customer Promise. The Customer Promise evolved from a three-year business plan and strategy based on qualitative research to drive internal cultural change and targeted customer service improvements.

Nobles promised to provide faster response times to customer enquires and quotes, provide leading products assembled and shipped on demand, and to tailor their technical and engineering products and services to deliver better solutions to customer requirements. An example of the latter was winning a major multi-million-dollar, multi-year defence contract to supply lifting and recovery blocks for the Australian Defence Force Land 121 project. These blocks were also shortlisted for the LEEA Innovative Product of the Year award at this year’s dinner.

Keith Bishop, General Manager, Marketing & Strategic Development said, “Nobles Customer Promise was well received by customers. On the back of this promise, during the last financial year, Nobles won back a substantial number of previously lost customers and experienced a significant reduction in general customer complaints made to our Customer Service team.”

LiftEx is the peak annual global event for the lifting industry, featuring over 100 exhibitors and attended by over 1,000 industry professionals. The event inspires, educates and unites the industry through educational and technical sessions and presentations on innovation. New to the LiftEx event this year was the Innovation Award Showcase. This showcase was home to demonstrations and presentations from the Innovation Award finalists pitching their solutions for votes from visitors and was the place to see cutting edge innovations for the industry.

Nobles Managing Director, Guy Roberts presented ‘Australian Defence Force Light-Weight Recovery & Lifting Blocks by Nobles Engineering’ at the Innovation Award Showcase. Guy Roberts said, “It was great to see so many innovative lifting products on display at the showcase. Even though we did not win the award, being able to present an innovative product Nobles’ designed, manufactured and tested in-house, alongside other significant lifting industry innovations was a real honour.”

Nobles continues to build positive relationships with their customers through their Smarter Lifting alerts and guaranteed customer service standards through their Customer Promise. To subscribe to Nobles Smarter Lifting alerts head to or to see our Customer Promise head to

All enquiries to Keith Bishop, Nobles General Manager, Marketing & Strategic Development on 08 8169 6667.

About Nobles: Nobles is the leading national specialist supplier of lifting and rigging equipment and services to the Australian mining, resources, industrial, construction, infrastructure, defence and other industries. Nobles been supplying Australian markets since its inception in 1911 and today offers customers complete solutions for lifting, rigging, technical service & engineering design for their most complex and heaviest lifting requirements.

About LEEA: The Lifting Equipment Engineers Association is the respected and authoritative representative body for members involved in all aspects of lifting operations and equipment in the lifting industry worldwide. The association has played a key role for over half a century, from training and standards setting through to health and safety, the provision of technical and legal advice and the development of examination and licensing systems.