ATOM and Nobles form new lifting & rigging supply alliance

Thursday, 2 July 2020

ATOM and Nobles are pleased to announce a new long-term strategic alliance. ATOM has appointed Nobles as ATOM’s exclusive supply partner of lifting & rigging products for resale by ATOM through its Industrial & Safety Walkthrough Warehouses throughout Australia. Nobles has appointed ATOM as Nobles’ exclusive industrial distribution partner of Nobles-manufactured and third-party globally sourced lifting & rigging products and services in Australia.

The alliance will bring improved customer access and cost benefits to both companies to enable better sales support, greater product range and availability and improved regional service to both ATOM and Nobles customers nation-wide.

ATOM will exclusively range Nobles’ highly trusted specialist lifting & rigging products including Nobles and Rig-Mate branded value range products, the new NOBLE10 grade 100 chain sling system, as well as an extended range of ‘high performance’ products from premium global suppliers such as Kito, RUD, Van Beest and William Hackett. ATOM customers will also access Nobles’ industry leading inspection, testing and repair services in city and regional locations throughout Australia, including access to NATA accredited test beds and a wide range of spare parts onsite.

ATOM Executive Chairman, Jason Johnson says, “We are pleased to be working with a well-established industry leader like Nobles. To access their extensive lifting and rigging product range, specialist technical knowledge and in-field technical services will benefit existing and new customers alike. ATOM is looking forward to strong lifting & rigging category growth over the next few years by further satisfying our customers’ product and service needs in this important category.”

With its national network of unique Industrial & Safety Walkthrough Warehouses, ATOM is expected to quickly become one of Nobles’ largest customers and over time boost Nobles product and service sales growth long term.

Nobles Managing Director, Guy Roberts said, “This is an exciting time for Nobles, ATOM and our customers. Partnering with a leading and fast-growing reseller like ATOM, will create sales growth and value for Nobles. We are excited to rollout our product range and in-field technical services for all ATOM customers. With Nobles national sales team combining with the ATOM national sales team, together we offer unrivalled breadth of service and support to ATOM customers.”

When ATOM branches are stocked with Nobles products early in 2021, there will be a national sales launch campaign across all ATOM stores. At this point Nobles will be directing their existing counter sales customers to ATOM locations, where Nobles customers will have access to the same range of Nobles existing lifting and rigging equipment, as well as ATOM’s broader Industrial and Safety range of products.

In the meantime, Nobles are working closely with ATOM to enable product sourcing, sales training, catalogue development, marketing support and general preparations to ensure the seamless rollout of this new partnership. Both companies are working towards full operation in the March quarter 2021.

For all ATOM customer enquiries, please contact your local ATOM representative or Customer Service on 1800 999 024. All media enquiries to Jason Johnson, Executive Chairman on +65 9735 3490. For all Nobles customer enquiries, please contact your local Nobles representative or Customer Service on 1300 711 559. All media enquiries to Keith Bishop, Nobles General Manager Products and Marketing on 08 8169 6667.

About ATOM: ATOM is a leading Australian industrial hardware and safety equipment supplier with over 40 years’ experience providing expert knowledge and assistance to a range of different industries. ATOM offers a broad range of products including hand tools, machinery, safety clothing and equipment, lifting and rigging products, power and pneumatic tools and much more from 13 locations across Australia.

About Nobles: Nobles is a leading Australian manufacturer and distributor of lifting and rigging products and supplier of related engineering and technical services, with over one hundred years’ experience as trusted lifting and rigging specialist in construction, infrastructure, defence, manufacturing, mining, oil & gas and other industries.